Online Marketing Secrets
When you have the perfect idea for a business, and you can imagine your target market, and you know exactly why your potential customers need your product or service, you’re well ahead of most other entrepreneurs. Now you need to get those customers through your doors or entice them onto your website!
Today’s marketing environment is quickly evolving, so to let the world know what you have to offer it is no longer enough to put up a banner ad or run a spot on your local radio station. Marketing now include complex processes that involve search engine optimization (SEO), networking with other professionals and a solid social media strategy, among other things.
Search Engine Optimization
One of the best ways to drive traffic to your website is to optimize it for search engines like Google, Bing, Yahoo etc. When people search for information within your niche, they’ll come across your site if you have valuable information to offer and have adequately optimized your website with the keywords that your potential customers are using in searches. Secret: Blog posts are a great way to work SEO into your website by embedding metatags and descriptions that use popular keywords in your area of expertise.
On Your Website
Secret: Create a brand with a logo that people easily remember and can recognize. You can keep your website simple, but make sure the fonts and colors are consistent. That way, when you share information on other platforms, you can tie in your image using the same branding.
Off Your Website
Add your website to online business directories and review sites. Secret: Ask customers who are fans to support you by writing rave reviews, and make sure the information in business directories links back to your website.
Almost every industry has an association of professionals within it that gather together, whether in person or virtually, for networking purposes. Check your local community for networking events where you can share your story with other small business owners. You’ll learn a great deal, and you’ll also have the chance to put yourself in front of potential customers that understand the need for supporting small businesses. Secret: Join online communities and groups on such sites as Reddit, LinkedIn and Facebook. They have thousands of groups that provide support, networking and learning opportunities for just about every niche.
Many people get their news these days via social media. Whether it’s current events or the new hot products to buy, people find out about them through social media. Establishing a social media presence involves more than posting promotions. Secret: It requires you building a relationship with your viewers. Engage them with questions that beg for an answer, and share valuable information that they just have to send to their friends. You’ll expand your circle of influence and reach a greater target market.
Although most small business owners know they need to provide clear information on their websites and know how to run social media advertising, they often neglect the more nuanced ways of marketing their business. Secret: Create relationships with potential customers by networking with them online and offline, engaging them on social media and providing valuable content that keeps them coming back to your website for more.
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Obviously, there are no guarantees of success; however, if you do the above, your chances for success are improved.
Why not tell us about your own marketing secrets and how you are doing? Please do so, either in the comments below, or by submitting a guest post to us. We review these posts carefully, and as long as your contribution adds something to the entrepreneurial community we’d be happy to feature it on our site with a link back to yours!