Finding a way to connect with your clients on a personal level is the holy grail of every modern business strategy. Sure, social networks are highly effective in this field, but they can only take you so far. What you will need for the rest of the path is something more reliable and constant. Something like a blog.
In the past, having a blog was highly optional, but today, it has become one of the cornerstones of every successful digital marketing strategy. To put it simply, blogging is no longer something you do when you happen to have some spare time. On the contrary, it is a basic requirement for improving an online presence in today’s crowded marketplace and there are many benefits of blogging for your business.
1. A Blog Drives Traffic to your Website
In order to understand the way blogging actually works, you should think of it like fishing. The more hooks you throw in the water, the greater are the chances that you will catch more fish. In this case, each of the blog posts you publish acts like a hook. Additionally, the majority of regular websites do not have that many landing pages and even if they do, they are not updated regularly. Well, that’s exactly where your blog steps in. Once you add more valuable and readable content to your website, more pages from your domain will be indexed in a search engine. This means that, with every blog post you publish, you have greater chances to generate more organic links, appear on search engines and drive more traffic to your website.
2. It Boosts your Presence in Online Channels
According to the Content Marketing Institute Survey, 86% of respondents claim that they have already resorted to some form of content marketing strategy in their business. This only proves that content marketing still acts as a backbone of a successful digital marketing campaign for both famous enterprises and small businesses. Most importantly, it plays a crucial role when it comes to building your online community. In other words, it is nearly impossible to boost your social media presence without offering unique, highly relevant and readable content. Once you start sharing your blog posts via online channels, you will increase the number of leads to your site, improve conversion rates and, most importantly, engage more potential customers.
3. Blogging Shows the Personal Side of your Brand
Your brand is like an actual person. From the moment it’s born, it starts growing, evolving and making new “friends”. This is exactly why you need to try and humanize it as much as possible. In this stage, blogging becomes the holy grail of your branding strategy. Namely, it gives you an opportunity to share the ideas and values your company is passionate about, as well as address the issues and concerns of interest to your target demographic. Therefore, the posts on your blog help you attract and retain more customers by sharing your voice, expressing your personality and, above all, building up trust.
4. It Gives you a Chance to Build Authority in your Industry
If you want to succeed, you first need to establish yourself as an expert in this field. What you didn’t know is that one of the best ways to do so is to run a high-quality blog. Only in this way will you be able to build a platform for sharing important and industry-related facts, studies and insights. Undoubtedly, as the authority in your niche grows, your website will become a trustworthy source of information, as well as a reliable place where your potential clients are willing to spend time and make a purchase.
Conclusions
It’s not a secret that blogging has been pushing the boundaries of companies’ digital strategies for years. However, lately, it has become one of its holding pillars. Most importantly, blogging is one of the most effective ways for businesses to set themselves apart from their competitors. Thus, you will be able to attract and engage more customers, generate more leads to your website, build your online authority and, most importantly, improve sales.
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