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The Success Labs
( An entrepreneur’s blog about experimenting with proven ideas to succeed )

How to create a social media marketing planplanHow to create a social media marketing plan

Achieving a winning social media strategy is not as hard as you might think! Every social media campaign is unique, one size does not fit all – you need your own road map to social media success.

  • What you’ll need to know in order to set up a Social Media Marketing Strategy…
  • So, what is Social Media? It’s a jungle out there… More specifically, what is Social Media marketing for business? We need to narrow the field of options…
  • Behind every successful Social Media strategy there is a clear Social Media marketing plan that guides its implementation. What are key elements…
  • Choose the right tools to implement your Social Media plan. The right tools can leverage your time…
  • To hire or not hire a Social Media professional, that is the question? But, maybe there’s a middle ground…
  • How do you measure the success of your Social Media strategy? Let’s dive into the world of analytics…

Creating a winning Social Media strategy for business requires knowing what you want to achieve, who is your audience, what your brand is, who competes with you, how much effort you can apply, and what are the best channels for you.

Social media is an established part of everyday life, and many businesses have been harnessing its power for years. Doing so effectively can be tricky though, and developing on a winning social media marketing plan doesn’t come instinctively to many. If you need a fundamental look at social media for business, check out our post. So how do you go about setting up a winning social media strategy?

Planning a social media strategy for your business doesn’t have to be intimidating; it can be as simple as asking What? Who? Where? How?

But first let’s address the following two questions that will help guide our strategy:

  1. So, what is Social Media? It’s a jungle out there with new apps being added almost daily. Social Media sites are self-contained online communities that allow people to connect with one another. Each social platform has its own culture and audience, and each allows users to connect with others using existing relationships or common interests, while sharing content with their community. Learn more about social media…
  2. More specifically, what is social media marketing for business? We need to narrow the field of options and focus on the best channels for your business, in other words we need to find your audience.

Social media for business is a completely different animal from the personal profiles and familiar discourse you’re used to seeing on your social feed! Social media marketing for business takes time, savvy, perceptiveness, and quick thinking, as well as solid long-term planning. If done correctly, social media marketing can expand a brand’s audience, influence, customer loyalty, and profit. Learn more about social media marketing for business…

Behind every successful Social Media strategy there is a clear Social Media marketing plan that guides its implementation. What are key elements that need to be included in that plan?

Any plan needs to consider what content to include, so that means who is your audience, how long should your posts be, what channel will you use, how often will you post new content, do you use RSS feeds, links to other social media. Are you getting the idea? To explore more about social media plans…

Choose the right tools to implement your Social Media plan. The right tools can leverage your time and streamline your plan.

It can feel overwhelming to implement a social media strategy, keeping social platforms updated, engaging with you audience, reviewing ad performance, etc. but fortunately there are a multitude of tools available that will help you get the job done!

No tool will replace a well thought out social media marketing plan, but they go a long way towards helping you use social media more efficiently. Many tools are created for use within a particular social network, but there are also several that function across a selection of sites, allowing you to automate your process, schedule posts and better engage with your audience. We’ve compiled a more detailed post listing many of these tools and outlining when to use them. Learn more about social media marketing tools…

To hire or not hire a Social Media professional, that is the question? But, maybe there’s a middle ground where they can help leverage your talents and fill in your gaps.

Social media takes time, a level of technicality, good written communication and people skills. If your team doesn’t have an abundance of one (or all) of the above, you should consider hiring a professional or team of professionals. They should help you work through the process outlined below towards a winning social media strategy that is tailored for your business. There are pros and cons to either option. A team of professionals should bring a lot of experience to the table, but on the other hand, no one knows your business like you do. This is something you should think carefully about. Plus they can cost a shitload of money!
Learn more about choosing a good social media marketing company to work with…

How do you measure the success of your Social Media strategy? Let’s dive into the world of analytics, there is a treasure trove of great information, but you need to know how to read it.

In today’s world there are an abundance of analytics that can be distracting and time-wasting. So which ones will tell you what you need to know and help you achieve that winning social media strategy? Find out more…

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